alphabetical name, Article 3(1), Article 4(1)(vii), Article 4(1)(x), Article 4(1)(xix), Article 4(1)(xv), Catch phrase, Composite mark, Famous mark, Intent to use, Likelihood of confusion, Madrid Protocol, Opposition, Violation of public order 08/26/2017 Apple failed to block Swatch’s attempt to acquire the trademark for Steve Jobs’ catchphrase ‘one more thing’ The Swiss watchmaker Swatch’s…