Secondary meaning

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Famous mark, Three dimensional mark, Trademark Appeal 07/15/2023

CASIO Successful in Registering 3D Shape of “G-SHOCK” Watch

The Japan Patent Office (JPO) disaf…

Article 3(1)(3), Article 3(2), Device mark, examination, Famous mark, Trademark Appeal 06/25/2023

Audemars Piguet Unsuccessful Challenge of TM Registration for Iconic Shape of “ROYAL OAK” Timepiece

On June 8, 2023, the Japan Patent O…

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Famous mark, Trademark Appeal 05/05/2023

JPO Appeal Board Rejects Hermes Packaging Colors

On April 25, 2023, the JPO Appeal B…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, Famous mark, IP High Court, Position mark, Trademark Appeal 02/18/2023

Tragic End of Trademark Challenge for Louboutin

In a series of Louboutin’s legal ch…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Article 4(1)(xvi), Device mark, Famous mark, Three dimensional mark, Trademark Appeal 02/12/2023

JPO Decision: the Volkswagen Beetle 3D shape Lacks Distinctiveness

The JPO Appeal Board affirmed the e…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Device mark, Famous mark, Figurative mark, IP High Court, Three dimensional mark, Trademark Appeal 02/05/2023

IP High Court Rules Lego 3D Figure Mark Unregistrable

The Japan IP High Court dismissed a…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, examination, Famous mark 05/14/2022

Update of Colormark in Japan – Who awarded the 9th registration?

On March 25, 2022, the Japan Patent…

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Famous mark, Non-Traditional trademark, Trademark Appeal 12/04/2021

Hermes Challenge to Register Packaging Colors

HERMES INTERNATIONAL, a French luxu…

Acquired distinctiveness, Article 3(1)(v), Article 3(2), Distinctiveness, Famous mark, Trademark Appeal, Trademark Examination Guideline 11/27/2021

Formula One Successful in Registering “F1”

In a recent decision, the Appeal Bo…

Acquired distinctiveness, Article 3(1)(vi), Article 3(2), Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Position mark, Trademark Appeal 09/13/2020

Japan IP High Court Ruling on Distinctiveness of Position Mark

On August 27, 2020, the Japan IP Hi…