non-traditional trademark

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, JPO Announcement, New Trademark Law, Non-Traditional trademark, Trademark Appeal, Trademark Examination Guideline 11/15/2020

Less than 1.5% Success Rate for Getting Color Mark Registration in Japan

Japan opened the gate to Non-Tradit…

Acquired distinctiveness, Article 3(1)(vi), Article 3(2), Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Position mark, Trademark Appeal 09/13/2020

Japan IP High Court Ruling on Distinctiveness of Position Mark

On August 27, 2020, the Japan IP Hi…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Trademark Appeal 07/12/2020

Japan IP High Court Refuses Trademark Protection for Orange Color Mark

On 23 June 2020, the Japan IP High …

Color marks, Non-Traditional trademark 03/03/2017

JPO eventually allowed registration of color marks since commencement of Non-Traditional trademark application in 2015

On March 1st, 2017, the JPO announc…