Article 3(2)

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Device mark, Distinctiveness, Famous mark, Three dimensional mark, Trademark Appeal, Trademark Examination Guideline 05/26/2024

P&G Unsuccessful attempt to register 3D shape of SK-II bottle

In an attempt to register TM App no…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Device mark, Distinctiveness, Famous mark, IP High Court, Trademark Appeal 04/28/2024

IP High Court Rejected TM Registration of AP “ROYAL OAK” Watch Design

On March 28, 2024, the Japan IP Hig…

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Descriptive mark, Distinctiveness, Famous mark, IP High Court, Non-Traditional trademark, Three dimensional mark, Trademark Appeal 04/21/2024

Japan IP High Court said No to registering the color of Hermes packaging

The Japan IP High Court ruled to di…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, Famous mark, Non-Traditional trademark, Position mark, Trademark Appeal 08/26/2023

Japan IP High Court Decision to A Position Mark of Dr. Martens’ Yellow Welt Stitch

On August 10, 2023, the Japan IP Hi…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Famous mark, Three dimensional mark, Trademark Appeal 07/15/2023

CASIO Successful in Registering 3D Shape of “G-SHOCK” Watch

The Japan Patent Office (JPO) disaf…

Article 3(1)(3), Article 3(2), Device mark, examination, Famous mark, Trademark Appeal 06/25/2023

Audemars Piguet Unsuccessful Challenge of TM Registration for Iconic Shape of “ROYAL OAK” Timepiece

On June 8, 2023, the Japan Patent O…

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Famous mark, Trademark Appeal 05/05/2023

JPO Appeal Board Rejects Hermes Packaging Colors

On April 25, 2023, the JPO Appeal B…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, Famous mark, IP High Court, Position mark, Trademark Appeal 02/18/2023

Tragic End of Trademark Challenge for Louboutin

In a series of Louboutin’s legal ch…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Article 4(1)(xvi), Device mark, Famous mark, Three dimensional mark, Trademark Appeal 02/12/2023

JPO Decision: the Volkswagen Beetle 3D shape Lacks Distinctiveness

The JPO Appeal Board affirmed the e…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Device mark, Famous mark, Figurative mark, IP High Court, Three dimensional mark, Trademark Appeal 02/05/2023

IP High Court Rules Lego 3D Figure Mark Unregistrable

The Japan IP High Court dismissed a…