Color marks

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Famous mark, Non-Traditional trademark, Trademark Appeal 12/04/2021

Hermes Challenge to Register Packaging Colors

HERMES INTERNATIONAL, a French luxu…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, JPO Announcement, New Trademark Law, Non-Traditional trademark, Trademark Appeal, Trademark Examination Guideline 11/15/2020

Less than 1.5% Success Rate for Getting Color Mark Registration in Japan

Japan opened the gate to Non-Tradit…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Trademark Appeal 07/12/2020

Japan IP High Court Refuses Trademark Protection for Orange Color Mark

On 23 June 2020, the Japan IP High …

Acquired distinctiveness, Article 3(1), Article 3(2), Color marks, Composite mark, Descriptive mark, examination, Famous mark, Three dimensional mark 04/28/2018

Trademark registration for Kikkoman’s Soy sauce 3D Bottle

In October 11, 2016, Kikkoman Corpo…

Color marks, Non-Traditional trademark 03/03/2017

JPO eventually allowed registration of color marks since commencement of Non-Traditional trademark application in 2015

On March 1st, 2017, the JPO announc…