Pierre Herme Unsuccessful in Trademark Opposition against “House of Herme”

The Japan Patent Office (JPO) dismissed trademark opposition filed by Group Pierre Herme against TM Reg no. 6677566 for mark “House of Herme” in classes 35 and 43 due to dissimilarity to and unlikelihood of confusion with “PIERRE HERME”.
[Opposition case no. 2023-900110, decided on November 24, 2023]

Opposed mark “House of Herme”

Opposed mark, consisting of the “HH” monogram, a word “House of Herme” and a western style architecture image (see below), was filed for use on retail or wholesale services in relation to clothing, footwear, bags, cosmetics, and others (unrelated to foods) in class 35 and restaurant services in class 43 with the JPO on April 27, 2022.

The JPO granted registration of the mark on March 6, 2023 and published it for post-grant opposition on March 14, 2023.

Opposition by Pierre Herme

Group Pierre Herme filed an opposition with the JPO on May 15, 2023 and argued the opposed mark shall be cancelled in contravention of Article 4(1)(vii), (xi), (xv) and (xix) of the Japan Trademark Law by citing earlier TM Reg nos. 4275242, 4494401, 4853590, and 5201068 for word mark “PIERRE HERME”. In the opposition, Group Pierre Herme claimed “HERME” has been also known as an abbreviation of “PIERRE HERME”. In view of a remarkable degree of popularity and reputation of “PIERRE HERME”, relevant consumers at sight of the word “House of Herme” of the opposed mark used on services in question would associate it with a world famous pâtissier.

JPO decision

The JPO Opposition Board found “PIERRE HERME” has become famous as a source indicator of the opponent in relation to confectionary. In the meantime, the Board questioned if its abbreviation “HERME” per se has acquired a high degree of recognition among relevant consumers.

The Board held the word “Herme” of the opposed mark would not play a role in indicating a source per se given the word is tightly combined with “House of” to be conceived as a term in its entirety. If so, it is inappropriate to compare a literal element “Herme” of the opposed mark with the cited marks in assessing similarity of mark.

There is clear distinction between the opposed mark and the cited marks “PIERRE HERME” from visual, aural and conceptual points of view.

By taking into consideration a low degree of similarity of mark and association between confectionary and retail or wholesales services and restaurant services, the Board has no reason to believe relevant consumers are likely to confuse a source of the services in questions bearing the opposed mark with “PIERRE HERME”.

Based on the foregoing, the JPO found the opposition groundless and decided validity of the opposed mark.

Masaki MIKAMI, Attorney at IP LAW – Founder of MARKS IP LAW FIRM