SKY ROVER is unlikely to cause confusion with LAND ROVER when used on wallets, school bags, handbags and trunks

The Opposition Board of Japan Patent Office decided to dismiss an opposition claimed by Jaguar Land Rover Limited who alleged trademark registration no. 5844561 for the mark “SKY ROVER” with figurative elements (see below) designating goods of “wallets, school bags, handbags, and trunks” in class 18 owned by a Taiwanese is confusingly similar to “ROVER”, “LAND ROVER”, “RANGE ROVER” famous for four-wheel-drive vehicles produced by the opponent.

Jaguar Land Rover Limited cited ten trademark registrations for “LAND ROVER” or “RANDE ROVER” and produced evidences to demonstrate substantial use in Japan since 1990’s. However, the Board did not approve high levels of consumer recognition to the marks in association with cars due to a failure to disclose sales amount, advertisement or promotional activity and annual car sales in connection with the cited marks. If so, it is unlikely that consumers consider a term of “ROVER” independently from the configuration of cited marks. In the assessment of trademark similarity, both marks are apparently dissimilar as a whole from visual, sound and conceptual point of view even if they contain a term “ROVER” in common.

Besides, by taking into consideration of remoteness of cars and opposed goods (wallets, school bags, handbags and trunks), it is less likely that consumes misconceive or associate the opposed mark with “LAND ROVER” or “RANDE ROVER” nor confuse goods with the opposed mark from any business entity connected with opponent.

Based on the foregoing, the Board decided to sustain registration of the opposed mark since the opposition was totally groundless. [Opposition case no. 2016-900200]

MASAKI MIKAMI, Attorney at IP LAW – Founder of MARKS IP LAW FIRM