Non-Traditional trademark

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, Famous mark, Non-Traditional trademark, Position mark, Trademark Appeal 06/11/2022

JPO Rejected Colormark of Louboutin’s red soles

On June 7, 2022, the Appeal Board o…

Color marks, Distinctiveness, Famous mark, Likelihood of confusion, Non-Traditional trademark, Position mark, Similarity of mark, Tokyo district court, Unfair Competition Law 03/13/2022

Louboutin Unsuccessful in Litigation over Red Soles

On March 11, 2022, the Tokyo Distri…

Acquired distinctiveness, Article 3(1)(3), Article 3(1)(vi), Article 3(2), Color marks, Famous mark, Non-Traditional trademark, Trademark Appeal 12/04/2021

Hermes Challenge to Register Packaging Colors

HERMES INTERNATIONAL, a French luxu…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, JPO Announcement, New Trademark Law, Non-Traditional trademark, Trademark Appeal, Trademark Examination Guideline 11/15/2020

Less than 1.5% Success Rate for Getting Color Mark Registration in Japan

Japan opened the gate to Non-Tradit…

Acquired distinctiveness, Article 3(1)(vi), Article 3(2), Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Position mark, Trademark Appeal 09/13/2020

Japan IP High Court Ruling on Distinctiveness of Position Mark

On August 27, 2020, the Japan IP Hi…

Acquired distinctiveness, Article 3(1)(3), Article 3(2), Color marks, Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Trademark Appeal 07/12/2020

Japan IP High Court Refuses Trademark Protection for Orange Color Mark

On 23 June 2020, the Japan IP High …

Accelerated examination, examination, fast track examination, Madrid Protocol, Non-Traditional trademark, Trademark Examination Guideline 03/29/2020

Fast Track Trademark Examination – Japan Patent Office

At present, applicant will wait at …

Acquired distinctiveness, Article 3(1)(3), Distinctiveness, IP High Court, New Trademark Law, Non-Traditional trademark, Position mark 02/29/2020

First ruling by IP High Court on New Type of Trademark in Japan

On February 14 2020, the Japan IP H…

Non-Traditional trademark, Sound mark 09/30/2017

JPO announces its first decision to register sound trademark solely consisting of sound element

On September 26, 2017, the Japan Pa…

Color marks, Non-Traditional trademark 03/03/2017

JPO eventually allowed registration of color marks since commencement of Non-Traditional trademark application in 2015

On March 1st, 2017, the JPO announc…