JPO concluded a famous smart phone cover glass brand “Gorilla Glass” is unlikely to cause confusion with “2.5D Gorilla Glass 3” when used on bracelets, personal ornaments, and jewelery

In a trademark opposition between Corning Inc. (USA) and LG Electronics Inc. (KOREA), the Opposition Board of Japan Patent Office (JPO) dismissed the opposition against trademark registration no. 5862676 for word mark “2.5D Gorilla Glass 3”.

“Gorilla Glass” vs “2.5D Gorilla Glass 3”

Corning Inc. opposed to register the word mark “2.5D Gorilla Glass 3” designating goods of bracelets, personal ornaments, and jewellery in class 14 based on Article 4(1)(xv) of the Trademark Law by asserting a likelihood of confusion with his famous smart phone cover glass brand “Gorilla Glass”.

Famous smartphone cover glass

The Opposition Board admitted a certain level of awareness of trademark “Gorilla Glass” in association with smart phone cover glass and scratch-resistant and durable glass for electronics devices. In the meantime, the Board denied famousness of the trademark among relevant consumers and traders to deal with bracelets, personal ornaments, and jewellery.

Assessment of trademark similarity

In the assessment of trademark similarity, the Board held that dominant portion of the opposed mark is considered “2.5D Gorilla Glass” by deleting “3” at the ending of the mark. If so, it is groundless to assess similarity of mark simply based on literal elements of “Gorilla Glass” from both marks.

Likelihood of confusion

As long as the cited mark “Gorilla Glass” has not become famous in association with bracelets, personal ornaments and jewellery, relevant consumers at first sight of the opposed mark are unlikely to confuse or misconceive a source of origin from Corning Inc. or any business entity economically or systematically connected with the opponent.
[Opposition case no. 2016-900303]

Masaki MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM

JPO decided trademark “WHITNEY HOUSTON” is descriptive when used on music recordings

In a recent appeal decision, the Japan Patent Office (JPO) upheld examiner’s refusal and granted to protect trademark “WHITNEY HOUSTON” on the condition that the trademark does delete music recordings from goods designated under the International Registration (IR) no. 1204044. [Appeal case no. 2016-650045]

Whitney Houston

Whitney Houston, an American singer and actress, tragically died on February 9, 2012 in Beverly Hills, was one of the best-selling musical performers of 1980s and ‘90s and one of the most famous singers in the world undoubtedly.

International Registration

IR no. 1204044, registered in the name of The Estate of Whitney Houston on March 24, 2014, designates following goods in class 9, 16 and 25.

International class 9 –      Series of musical sound recordings; series of musical video recordings; downloadable musical sound recordings; downloadable music video recordings featuring music and entertainment; audiovisual recordings featuring music and entertainment; downloadable audiovisual recordings featuring music and entertainment; downloadable ringtones for mobile phones and wireless devices.
International class 16 –    Posters; concert and souvenir programs; calendars; song books.
International class 25 –    T-shirts; shirts; sweatshirts; hooded sweatshirts; hats; headwear.

JPO Initial Examination

At an initial examination proceeding, JPO examiner refused the trademark with respect to all goods in class 9 on the grounds that consumers can easily perceive or conceive the late Whitney Houston, an American famous singer from the applied mark “WHITNEY HOUSTON” written in a common font design. Besides, in a business to deal with music recordings, the title of a song or an album as well as name of performer or player are routinely indicated on goods or packages to show contents of it. Therefore, relevant consumers and traders at a sight of the applied mark used on designated goods in class 9 are just likely to conceive the goods contains music or performance by the late Whitney Houston. If so, IR no. 1204044 is subject to refusal based on Article 3(1)(iii) of the Trademark Law.
Furthermore, when the applied mark is used on music recordings unrelated to Whitney Houston, consumers will surely be in trouble since they expect the goods contains song or performance of the late Whitney Houston. If so, it should be refused for registration based on Article 4(1)(xvi) due to misconception of quality of goods.

Article 3(1)(iii)

Article 3(1) of the Trademark Law is a provision to prohibit descriptive marks from registering.
Section (iii) of the article aims to remove any mark merely or directly suggesting quality of goods and services.

“Article 3(1) Any trademark to be used in connection with goods or services pertaining to the business of an applicant may be registered, unless the trademark:
(iii) consists solely of a mark indicating, in a common manner, in the case of goods, the place of origin, place of sale, quality, raw materials, efficacy, intended purpose, quantity, shape (including shape of packages), price, the method or time of production or use, or, in the case of services, the location of provision, quality, articles to be used in such provision, efficacy, intended purpose, quantity, modes, price or method or time of provision;”

New Trademark Examination Guideline

Trademark Examination Guideline (TEG) pertinent to Article 3(1)(iii) provides that where a trademark is widely recognized by consumers as a name of a singer or of a music group in respect of goods “sound recorded magnetic tapes, sound recorded compact disks, phonograph records” or its equivalent, the mark is deemed to indicate the quality of the goods.

Likewise, where a trademark is recognized to clearly indicate specific contents of articles provided for use by a person to which the service is provided (“cine films,” “image recorded magnetic tapes,” “sound recorded magnetic tapes,” “recorded compact disks,” “phonograph records,” etc.) such as their classifications and types in respect of such services as the rental of “cine films” “image recorded magnetic tapes” “sound recorded magnetic tapes,” “recorded compact disks,” “phonograph records,” etc., is deemed to indicate the quality of a service.
1.Trademark “Japan Folksong Collection” in respect of a service “Rental of sound recorded compact disks”
2.Trademark “Suspense” in respect of a service “Rental of cine films”

Article 4(1)(xvi)

Article 4(1) of the Trademark Law is a provision to provide unregistrable trademarks.
Section (xvi) of the article aims to prohibit registration of any mark likely to mislead quality of goods or services.

“Article 4(1) Notwithstanding the preceding Article, no trademark shall be registered if the trademark:
(xvi) is likely to mislead as to the quality of the goods or services”

Appeal Decision

Since The Estate of Whitney Houston deleted all goods classified in class 9 from Japan, a designation country of IR no.1204044, after the initial refusal, the Appeal Board admitted registration of trademark “WHITNEY HOUSTON” with respect to remaining goods, namely, “Posters; concert and souvenir programs; calendars; song books” in class 16, “T-shirts; shirts; sweatshirts; hooded sweatshirts; hats; headwear” in class 25.

Comments from author

Result seems a bit of trick. It means the name of Whitney Houston functions as a source indicator when used on song books and apparel, but a mere descriptive indication when used on music recordings though her fame never changes depend on goods.
Having reviewed examination result of IR no. 1204044 at other designation countries by means of ROMARIN , the trademark confronted with the same refusal in Singapore.
Apparently, registrability of a famous singer name as trademark varies depend on jurisdiction, goods or services and whether he/she is alive or not.

Masaki MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM

American heavy metal band, METALLICA failed in an opposition against trademark METALICA

In a recent Japan trademark opposition decision, the Opposition Board of JPO ruled that a word mark “METALICA” (Opposed mark) is unlikely to confuse with “METALLICA” well known for an American heavy metal band in connection with goods of class 9 and 14. [Opposition case no. 2016-900260]

Opposed mark

Opposed mark, solely consisting of a word “METALICA” written in a plain alphabetical letter, was filed on June 25, 2015 in the name of LG Electronics Incorporated, a Korean corporation, by designating various electronics, such as, smart phone, cell phones, personal digital appliance (PDA), audio stereo, music players of class 9 and watch, personal ornaments of class 14. JPO granted to register the mark on May 20, 2016 under TM registration no. 5851357.



The Japan Trademark Law provides that anyone is entitled to file an opposition against new trademark registration within two months from the publication date of gazette under article of 43bis.

METALLICA filed an opposition against the mark “METALICA” by citing IR no. 858989 for a word mark of “METALLICA” covering goods of class 3, 6, 9, 14, 16, 25, and asserted to cancel Opposed mark based on article 4(1)(viii) and 4(1)(xv) of the Trademark Law.


Article 4(1)(viii)

Article 4(1)(viii) prohibits to register a mark containing the portrait of another person, or the name, famous pseudonym, professional name or pen name of another person, or famous abbreviation thereof (except those the registration of which has been approved by the person concerned). The article aims to protect personal right of living person or legal entity.

Opponent, METALLICA, a partnership corporation established by members of the band, alleged that Opposed mark “METALICA” can be conceived of the opponent or US famous heavy metal band due to identical appearance and pronunciation with “METALLICA”.

The Board dismissed the allegation of Article 4(1)(viii) by stating that “METALICA” does not contain “METALLICA” in a precise and strict sense.


Article 4(1)(xv)

Article 4(1)(xv) prohibits to register a mark which is likely to cause confusion in connection with the goods or services pertaining to a business of another person.

Opponent alleged relevant consumers are likely to confuse or misconceive goods with Opposed mark “METALICA” as goods from opponent in view of similarity of both marks and substantial reputation acquired among rock music fanatics.

The Board admits widespread reputation of “METALLICA” among traders and consumers relating to goods and service of rock music, such as music CD and music live performance. In the meantime, famousness of the mark “METALLICA” on any goods and service unrelated to music was denied.

In the assessment of similarity, the Board admitted both marks are deemed similar in appearance, sound, concept. However, the goods designated under Opposed mark are remotely associated with T-shirts, caps, posters, badges, music videos and goods or service related to American rock music of METALLICA’s interest.

Based on the forgoing, the Board concluded that “METALICA” is unlikely to confuse or misconceive with “METALLICA” in connection with goods of class 9 and 14.

Masaki MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM

TM Cancellation – Violation of public order based on high levels of consumer recognition in China

In an opposition claimed by Advanced Optronic Devices (ASIA) Co., Ltd, a Hong Kong corporation, JPO decided to cancel TM registration no. 5740919 designating LED lightning apparatus in class 11 (Opposed mark), registered on February 13, 2015, owned by a Chinese corporation resided in Qingdao City, Shandong Province due to violation of public order and standards of decency based on facts that Opposed mark is almost identical with Cited mark well-known for a source indicator of AOD group, inter alia, among relevant Chinese traders and consumers  of LED products, and it is likely that neighboring opposed owner has noticed Cited mark in advance.[Opposition Case no. 2015-900154, May 26, 2017]

Trademark Law prohibits to register a mark filed by unauthorized entity if Japanese consumers are acquainted with the mark becoming famous in foreign countries.  This case is noteworthy chiefly for cancelling a mark famous among Chinese consumers.

MASAKI MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM

Famous sportswear brand “PUMA” unsuccessful in setting aside registration of “KUMA” mark

In a recent Japan trademark opposition decision, the Opposition Board ruled that famous PUMA logo for sportswear was dissimilar to the “KUMA” mark with bear design for goods in class 25, so as to cause confusion.

In the case, Opposition case no. 2016-900308, the Board was faced with considering whether the KUMA device mark of Applicant for “clothing; headgears; T-shirts; sportswear; sports shoes” in class 25 was confusingly similar to Opponent’s famous PUMA logo for “sportswear”.

In concluding that confusion was unlikely, the Board stated that two “key considerations” in making such a determination were famousness of Opponent’s mark and the similarity between the trademarks. With regard to the former factor, the Board admitted remarkable reputation and famousness of the PUMA logo among relevant public in Japan. The Board nonetheless reached its conclusion of dissimilarity – most likely on the fact that difference in the first letter generates distinctive impression in the mind of consumers since “KUMA” means bears (wild animals) in Japanese.

Masaki MIKAMI, Attorney at IP Law, Founder of MARKS IP LAW FIRM