WTR report: The first individual in history to have filed over 100,000 trademark applications

A notorious and incredibly prolific trademark application filer in Japan, Ikuhiro Ueda, is causing headaches for brands in Japan.

As the figures below show, the rate of the filings – both using the applicant name ‘Ikuhiro Ueda’ and his legal entity name ‘Best Licensing Co’ – stepped up in 2016 and 2017, reaching 24,500 and 32,000 applications per year respectively. The sheer number of applications from Ueda accounted for 18.5% of all trademarks to the JPO in 2017, and even reached over 30% in the first two months of this year.

As the graph shows, there was a dip in 2018. This was due to an attempt from the Japanese government to quell the rate of filings from entities like Ueda. A new law, the ‘Trademark Law Revision Act of 2018’, came into force on June 9 last year and introduced stipulations that – in theory – erected a hurdle to the mass filing of trademark applications without paying fees. However, that revision was not enough to permanently slow the number of applications. As the below graph shows, applications from Ueda-related entities did significantly picked up again in December 2018.

According to CompuMark’s Robert Reading, he is now the first individual in history to have filed over 100,000 trademark applications. To put the activity into context, the table below looks at the trademark activity of the world’s largest companies – and shows Ueda comfortably out in front.

While Ueda’s trademark application portfolio is unmatched, so too is his success rate – although presumably not in the way he wants. “Amazingly, Ueda only has three registered trademarks – so just one in every 30,000 applications actually succeeds, which translates to a success rate of 0.0028%”, Reading further reveals.

(Excerpt from WTR online report dated April 11, 2019 by Tim Lance)

Masaki MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM

JPO decision: TESLA is dissimilarly pronounced to Tesla

In a recent appeal decision over trademark dispute, the Appeal Board of Japan Patent Office (JPO) overturned the Examiner’s refusal and held the stylized TESLA mark is dissimilarly pronounced to a senior trademark registration for the “Tesla” word mark.

[Appeal case no. 2017-650037, Gazette issue date: February 22, 2019]


Stylized TESLA mark

U.S. electric automaker Tesla, Inc. (formerly Tesla Motors, Inc.) filed an application with the Japan Patent Office to register stylized TESLA mark as a trademark for “Articles of clothing, namely, t-shirts, shirts, jackets, hats; headgear, namely, sports hats, caps, sun visors.” in class 25 and “Providing financial services relating to automobiles, namely, automobile financing and lease-purchase financing; financing services for the purchase and leasing of motor vehicles; lease-purchase financing; credit services, namely, providing financing for motor vehicles; providing financial advice in the field of motor vehicles.” in class 36.


Senior TM registration for “Tesla”

Going through substantive examination by the JPO examiner, applied mark was completely refused registration based on Article 4(1)(xi) of the Trademark Law due to a conflict with a senior trademark registration no. 5533558 for word mark “Tesla” in standard character for clothing, caps and foot wears in class 25 owned by a Korean individual.

There is criterion that the examiner is checking when assessing the similarity between the marks:

  • visual similarity
  • aural similarity
  • conceptual similarity

and taking into account all these three aspects examiner makes a decision if a mark is similar (at least to some extent) with the earlier mark and if there is a likelihood of confusion for the consumers.

Applicant filed an appeal against the refusal on June 30, 2017 and argued dissimilarity of the marks.


Appeal Board decision

The Board reversed the examiner’s refusal and admitted applied mark to registration by stating that:

From appearance, both marks are sufficiently distinguishable because the 2nd and last letter of applied mark are too indecipherable to be perceived as a specific term in its entirety.

As long as applied mark does not give rise to any specific sound and meaning as a whole, applied mark is incomparable with cited mark “Tesla” in the aspects of pronunciation and connotation.

Based on the foregoing and criterion to assess similarity of mark, the Board is of a view that the stylized TESLA mark shall be dissimilar to senior registration for the word mark “Tesla” even if the designated goods are deemed identical or similar in class 25.

Masaki MIKAMI, Attorney at IP Law – Founder of MARKS IP LAW FIRM